Baa Baa Bites

The goal of this project was to develop branding for a donut café company. Additionally, designed a three-pack donut package with an attached cup holder and a single-pack option. This project was created using Adobe Illustrator, Dimension, and Fantastic Fold.

Branding

For the branding, I aimed for a sheep-themed design inspired by cottages and farms, as reflected in the mood board. I sketched concepts for three potential company names and ultimately chose “Baa Baa Bites.”

Packaging

For the three-pack packaging, I opted for reliable, simple packaging with an intricate and engaging design. I incorporated a field of grass with sheep scattered throughout, with a matching sheep pattern for the interior layout. For the single-pack design, I followed a similar style but excluded the sheep motif.

3D Model of Assembled packages